Do you run a business online? Ever wondered who is peeping in to your platform and what did they do? Google Analytics is a powerful tool to put all your such queries to rest and top of it, this service is provided free of cost to you by the internet giant Google. Google Analytics (GA) is a service offered by Google that gather detailed statistics about the visitors to your website. The main highlight of GA is that it lets a webmaster optimize his/her AdWords advertisement and marketing campaigns and also let you track details about your prospective customers, such as, where the visitors came from, how long they stayed on the website, their geographical position, etc.
Google analytic is a technique which shows that how the visitors found the owner's site, and how they explored it. All of this information is critical and help one do necessary editing in her/his website to attract more visitors to enhance return on investment (ROI).
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
For your infomation we would like to share that the web analytics is not just a tool for measuring traffic on a dedicated website but can also be used as a tool for business & market research. These web analytics applications can help companies measure the results of conventional print advertising campaigns. Google analytics can help one trace that how the traffic to the website has changed after the launch of a new advertising campaign.
There are two categories of web analytics.
Off-site web analytics
On-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. This includes the evaluation of a website's prospective audience (which is seen as an opportunity in business sense), lets you to share your voice (that adds on to your brand visibility), and help create a buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once they arrive on your website. On-site web analytics includes drivers and conversions; for example, which of the landing pages promote and induce a purchase. On-site web analytics measures that how your business website is performing in a commercial context.